The above examples of previs are what is sometimes referred to as "test" previs where the main point is to test the concepts and storytelling aspects of a potential spot or ad campaign as opposed to trying to figure out the technical measurements of sets and camera work. Thus, the characters and character animation are the driving forces to communicate the mood and ideas. To do these spots and many others in the past, I helped create a sophisticated and highly flexible and efficient character creation pipeline in order to churn out many unique human characters in extremely tight deadlines.